2018 PhotoFairs Shanghai | Agency: Freeman XP | Creative Director: Claire Bayrasy

It was a thrill of a lifetime collaborating with Freeman XP to celebrate 70 years of Porsche. As a main partner of PhotoFairs Shanghai, they held an extraordinary exhibition showcasing the evolution of Porsche and the legendary man behind it all, Ferry Porsche. The audience was transported on a journey from Porsche’s early beginnings in Germany to its global expansion. With Claire at the helm of the creative storytelling, we pieced together the intricate words to deliver copywriting as seen on the walls and brochures in the exhibition, and as heard in the audio tour scripts.