BodyConcept (BC) believes in the diversity of the human form. By elevating each individual’s uniqueness, BodyConcept provides an inclusive environment to improve the physical, mental, and emotional abilities of their global clientele. Founded in 2011, BC has expanded to 5 locations in Shanghai and serves as the only licensed studio to practice the GYROTONIC® method. We redesigned their visual identity, including a new logo, and continue to provide design services.